Editorial Standards

These are the standards ocean-blues.org is written to. They exist so that a sentence on this site can be held against something.

Where the figures come from

Cups, wires, coverage, sizes, colourways and prices come from our own product data, and the page prints them out of that data rather than out of a paragraph somebody typed. Where a piece gives no cup or no fibre content, the line is left blank rather than guessed. A measurement we do not have is not invented.

Claims about sun, fabric and safety

Anything on this site that touches sun protection, fibre labelling, care instructions or the flammability of clothing is written under a named public source, listed on the page that makes the claim, with the date it was read. A UPF number is printed only where the product data carries it, and it is never extended to skin the fabric does not cover. A fabric is called certified, tested or graded only where the label sewn into the garment says so, that label is the document that governs washing, and no page here promises how a piece keeps its colour, its stretch or its shape through a season of chlorine.

Photographs

Every piece is shown in the colourway being sold, on a body where the brand photographed it that way. A photograph with a size chart, a slogan or a set of body measurements printed into it is kept off the page, and a picture that contradicts the text beside it comes off rather than getting a caption to explain it away.

Comments from buyers

Quotes on the front page are real, public and attributed to a verified buyer rather than to a name and a town. They are shortened for length and never reworded; a complaint stays a complaint. A quote that makes a claim we would not make ourselves, about sun protection most of all, is not used however good it sounds.

What gets pulled

A piece that sells out leaves the site at the next build. A figure that turns out to be wrong is corrected on the page and the correction is noted on how we update the catalogue. Write to tide@ocean-blues.org with the page and the figure.